BY HG Logo
taking  Your business to the next level

CUSTOM DESIGN / BY HG

The custom packages guide

transforming your brand

BY, HG is the space to visualize your unique identity that is empowered by all that your brand is and all that it aspires to be. All of the packages are custom quoted according to the needs of your project after our first discovery call. I'd love to help you at whatever stage you are, let's tailor a package for you.

I build unique brands that are timeless, authentic, and truly magnetic. Your brand is to be an immersive experience and we craft that alongside you. I get down to the very details of your brand and find inspiration from it, right from thinking about what the experience would smell like and what your audience would feel - Let's define your brand’s lifestyle.

01 / brand
identity

the signature branding package

what 's included:

brand strategy*

Primary logotype

secondary logotype

brand marks

STRATEGIC MOOD BOARD

COLOR PALETTE

TYPOGRAPHY STYLING

Custom patterns / icons

BRAND GUIDELINES

+ social media launch graphics

+ 1 complimentary print collateral

The Primary Brand Identity Package is the essential package where all the magic starts. All of the other services can be added-on to this signature experience!

The Branding package is the Designer Starter Pack where we define your unique identity strategically, and then move on to translating the same visually! I specialize in aesthetically pleasing and luxurious identities that are enticing, and stay fresh as well as relevant for years to come.

*Including Brand Values, Mission Statement, Brand Voice, Target Audience and Execution Strategy!

timeline: 2 - 3 weeks

02 / Website
design

the branding + website package

what 's included:

4 page custom website design on showit / webflow / shopify / squarespace*

4 page custom website design on showit / webflow / wix / shopify / squarespace*

creative direction for photography

basic seo optimization

1-hour tech help + 14 days support

We live in a digital first world, and our web design package is perfect to elevate your branding for the best experience.

The website development along with branding is spread across 6 weeks scheduling time for design, development, photography and refinements. A great website offers clean layouts and a clear user experience, and I'll help create an optimized website for your brand!

*The investments vary according to the platform we choose to develop your site on!

timeline: 3 - 5 weeks

03 / social
MEDIA

social media styling / mangagement services

WHAT'S INCLUDED:

social media templates

Or/ custom posts & stories per month

Custom highlight covers

Optimized bio

Social media management
+With strategy, scheduled posting & engagement

Your brand’s social presence is just as important as any other platform, and sometimes more so than the others!

I’d love to help curate a feed that is on-brand and engaging. I offer social media templates and custom graphics as well as social media management services with our brilliant social media manager! Custom graphics are available on a certain number of posts on a monthly basis. Let's find out what best suits your needs!

timeline: 2 - 3 weeks
management requires a minimum of 3 months

04 / print /
packaging

our print based services

what we offer:

Packaging design

Invitation design

Merchandise design

Editorial design

Collateral design

Catalog design

I also offer print based services ranging from packaging to invitation design! These services are custom priced based on the goals and requirements of the project.

Packaging design is a silent brand marketer and it’s so important to set yours up for success. Set it apart from your competitors, make it easy to understand, and beautiful to look at! I do offer other print based services as well, Reach out today and let’s find out if I can help you out!

timeline: 3 weeks onwards

05 / Retainer
options

for continued services

We'd love to continue working with you beyond the project! I now offer monthly retainers for longer projects, revisions and any of your other design needs! You can opt-in for the retainers at any point of time and work with me for longer, creating a consistent brand!

monthly retainers

8 - 24 hours per month
according to your needs

06 / Rush
packages

for expedited projects

For the time-sensitive brands who require a brand or a website at a much faster rate, and want to skip the waitlist, I offer rush rates and can have the project completed for you in just a week! Fill out the form and let's tailor a package for you.

rush timeline:

branding in 2 - 4 days

website design in 1 week

designer for a day

07 /  Brand
refresh

for existing brands

For brands who already have a brand strategy in place and are looking for a simple brand refresh as a next step in their business, I now offer a smaller branding overhaul service! This includes a moodboard, color palette, refreshed primary logo, sub mark, and typography.

timeline 1-2 weeks

faq

answered

1. How do payments work?

A downpayment of 25% is made at the start of the project. The rest of the payments can be broken into a monthly or bi-monthly payment plan of your choice. I understand that branding can be quite an investment, so we can even set up a custom payment schedule for you. Let's discuss what fits you best!

2. What Is your booking process?

Fill out our form below or send us an e-mail and I will get in touch within 24-48h to schedule an initial discovery call to better understand your goals and needs. Get in touch with me as soon as possible to secure your spot!

3. Do you offer any other services?

Yes! - fill in the application and select ‘Other’ for services you’re interested in and describe what you’re looking for. I will be in touch and let you know if we’re a good fit!

4. Can we select other packages without branding?

Other services are usually add-ons experiences to the branding package to ensure the most successful outcome. However, if you wish to keep your existing branding, send in your brand assets and if I align with your visuals, we can move ahead!

5. How much does it cost to work with you?

Every Package is always custom quoted. However I have set base rates for the packages as mentioned above. The base rate for the signature branding experience ranges from $3000 upwards.

6. what do i need to begin with?

Just you, your brand and your aligned vision! When you sign on for a website project with us, I do recommend professional brand photography and even give you creative direction for the footage. You also require your own hosting plan, to build the website on!

the
process

PRIMING/ We start by getting on a discovery call, where you can explain in detail about your goals and needs. Once the initial down-payment has been made and you're booked in, I then send you a branding questionnaire that provides direction for the rest of the process.
WEEK 01/ We then go ahead into strategy phase. We spend about a week doing research, defining your brand's strategy and make sure we have a clear direction for the brand.
WEEK 02 / Once your strategy is set, we move into design. Picking out a general direction, colors, typefaces and executions of the chosen direction.
WEEK 03 / We set aside an additional week after to refine what we've created, and finish up by sending you your files!

PRIMING/ When we've finalised a direction for the brand, I then provide the creative direction for your photoshoot and you will have some time to schedule a professional brand shoot. I will also send out a document for a few basic cues for copy to use on the site. At this point in time, I will require your domain name and hosting account.
WEEK 01/ I begin building the wireframes for your site and design the sections and layout for the site, using the photos from your shoot and basic copy from the document.
WEEK 02 / Once the wireframes are approved, you can fill in copy for the spaces required and revise the copy as necessary. I then begin developing the website on the platform of your choice.
WEEK 03 / I continue developing the site and make your site compatible for both mobile and desktop views.
WEEK 04 / I optimize your site for search engines and spend some time on refining your site, and then hand over your finished website! We also schedule a tech-help call after showing you the reigns and helping you run and maintain your site from there!

PRIMING/ After we've established your brand strategy and branding, We move into Social Media!
WEEK 01 - 02/ For clients that require templates, I create a set of (15) Editable Post Canva/XD templates, a set of on-brand story templates, as well as Highlight Covers during this time. I also optimize your Instagram bio as necessary.
MANAGEMENT / When you sign with us for management, Along with our social media manager, we include, content ideas, weekly engagement, scheduled posting and even provide strategy to analyze what's working and what's not!

apply now / work with me

LET’S get started!

Services your interested in *check all that apply

if you checked other, tell me what you're looking for:

Tell me all about your project and brand, What are your goals?

WHY IS IT IMPORTANT THAT YOU INVEST IN BRANDING AT THE MOMENT?

what makes you excited to work with me in particular?

anything else you'd like to add?

thank you!

Thank you for filling out our form! We appreciate you choosing to work with us and we will be in touch within the next 24 - 48 hours. Here's to you, taking the next step to transforming your business!

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